The mWomen team yesterday, announced the launch of the mWomen BOP App Challenge sponsored by Vodafone, at the official launch of the mWomen programme at the US State Department hosted by Secretary Hillary Clinton.
This exciting challenge, supported by Frog Design and Carmel Ventures aims to build on the momentum currently in the marketplace for innovative app design and to provide fresh, original app solutions for women in developing countries living on under $2 a day. It also aims to catalyse an increase in the adoption and use of services provided through mobile technology, enhancing and empowering women’s decision making process.
This challenge is in line with the mWomen programme objectives of bringing access and innovative products and services to currently unconnected women in developing countries. It is a two tier challenge: Tier 1 will be an app for a low end device and Tier 2 will be an app for smart phones.
The winner will receive full support for their app to not only help change the lives of millions of women living on less than $2/day, but to also become a global leader in app design with distribution, design and business support.
The prize:
- $10,000.00 to the winner of each tier sponsored by Vodafone
- Entrance to Mobile World Congress 2011 for one team member of each winning tier
- Flight and accommodation to attend MWC 2011 for one team member of each winning tier
- Opportunity to showcase your winning app at the mWomen Seminar at MWC
- Opportunity to showcase your winning app at the next mWomen Working Group (post MWC 2011)
- Exclusive access to a leading venture capitalist to assist in the development of your app
- Exclusive access to a leading innovation and design company
To enter please go to www.mwomen.org/appschallenge
You bet I will participate,will you?
XoXo
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